Multichannel Communication marketing refers to the practice of interacting with customers using a combination of indirect and direct communication channels. It involves using multiple channels and customer data to create a cohesive customer experience. Companies using various media to communicate with their target audience improve the customer experience. It’s easier for consumers to connect with a brand or service when they can engage with the organization through their preferred channel.
https://www.aclmobile.com/multi-channel-communications-platform
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